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John H O'Malley
John H O'Malley
Professor of Strategic Communication, Marketing and Media Management, NYU School of Continuing and Professional Studies
What Makes a Brand Profitable?
What Makes a Brand Profitable?
In order to survive and succeed in today's cluttered, busy marketplace, brands need to find a way to distinguish themselves in new and innovative ways more than ever before. Doing this means presenting oneself with authenticity and as a genuine company to the marketplace. Why is this so important? When customers connect with a brand, and see it as genuine, a stronger connection between customer and company is instantly created--paving the way to success and profitability.
Bar Veloce (West Village)
146 West Houston Street
New York, NY 10012, USA
Bio
John O'Malley has over thirty years of experience in the luxury goods retail sector. He has held executive positions in both operations and sales with R.H. Macy's, Barneys and Saks Fifth Avenue organizations. He has been involved in executive and sales associate training and brand strategy, developing programs to convert customers to clients.