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Rita McGrath
Rita McGrath
Associate Professor, Columbia University Graduate School of Business
Making the Most of Intelligent Failures
Making the Most of Intelligent Failures
When we fail at something, we guilt ourselves, and view this as certain defeat. In business, most of us suffer from a pervasive anti-failure bias, in which things that go wrong instantly become undiscussable. Yet do we ever think about the potential benefits that come out of failure? Here’s the problem: in fundamentally unpredictable environments, failure is unavoidable, and even essential if an organization is to take risks and keep a competitive edge. Failures are critical to competitive advantages because they facilitate trying more, attract resources and attention, help to identify what doesn’t work, create leadership variety, and help build skill and intuition. In her lecture, McGrath will give us six simple rules to live by in order to make the most out of failure, and to get your business to use a disappointment as a springboard towards success.
Grey Lady
77 Delancey Street
New York, NY 10002, USA
Bio
Rita Gunther McGrath is regarded as one of the world’s top experts on strategy and innovation. Her work is highly regarded by readers and clients including: Pearson, Covidien, Coca-Cola Enterprises, General Electric, and the World Economic Forum and she appears regularly on television. Thinkers50 presented McGrath with the number one award for Strategy, and she was recognized as one of the top ten business school professors to follow on Twitter, and one of the 25 smartest women to follow on Twitter by Fast Company magazine. She is the author of four books; her most recent one being best-selling title “The End of Competitive Advantage”.