Back to MAIN site
 
Scott Galloway
Scott Galloway
Professor of Marketing, NYU Stern School of Business
True Romance: Luxury & Digital
True Romance: Luxury & Digital
Luxury brands have blossomed in a dynamic advertising world through its love affair with digital. The relationship has taught the industry to be adept with new technologies and platforms, offering luxury experiences unattainable in the past. Meanwhile, these brands are tapping into the growing middle and upper classes of emerging markets, tailoring their digital strategy around local needs. Come hear the story of this unlikely pairing and learn how it may evolve into the future.
Fabbrica
40 North 6th Street
Brooklyn, NY 11249, USA
Bio
Scott Galloway is the author of the Digital IQ Index®, a global ranking of prestige brands' digital competence and in 2012, was named "One of the World's 50 Best Business School Professors." He is a Clinical Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students.